dc.contributor.advisor | Bayona Barrientos, Jean Carlos | |
dc.contributor.author | Amaya Amaya, Camilo Andrés | |
dc.contributor.author | Domínguez Adarme, Lina Marcela | |
dc.date.accessioned | 2022-02-05T16:08:31Z | |
dc.date.available | 2022-02-05T16:08:31Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | https://repositorio.uniajc.edu.co/handle/uniajc/921 | |
dc.description.abstract | En el presente documento contiene una serie de estudios y estrategias de marketing digital, obtenidas a través de la investigación del mercado de Panel compuesto de Aluminio en Colombia (ACP). Se reflejarán las principales conductas del mercado respecto a este tipo de producto y a su vez se logrará identificar las opciones más viables para implementar el marketing digital en la empresa DAISSA COLOMBIA S.A.S | spa |
dc.description.abstract | This document contains a series of studies and digital marketing strategies, obtained through research on the Aluminum Composite Panel market in Colombia (ACP). The main behaviors of the market regarding this type of product will be reflected and in turn it will be possible to identify the most viable options to implement digital marketing in the company DAISSA COLOMBIA S.A.S. | eng |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.publisher | Institución Universitaria Antonio José Camacho | spa |
dc.rights | Institución Universitaria Antonio José Camacho, 2021 | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | spa |
dc.title | Propuesta de un plan de marketing digital para la empresa DAISSA COLOMBIA SAS en Cali Colombia | spa |
dc.type | Trabajo de grado - Pregrado | spa |
dc.description.degreelevel | Pregrado | spa |
dc.description.degreename | Tecnólogo(a) en Mercadeo y Negocios Internacionales | spa |
dc.publisher.faculty | Facultad de Ciencias Empresariales | spa |
dc.publisher.place | Santiago de Cali | spa |
dc.publisher.program | Tecnología en Mercadeo y Negocios Internacionales | spa |
dc.rights.accessrights | info:eu-repo/semantics/closedAccess | spa |
dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | spa |
dc.subject.proposal | Marketing digital | spa |
dc.subject.proposal | Panel compuesto de aluminio (ACP) | spa |
dc.subject.proposal | Marketing mix | spa |
dc.subject.proposal | Social media | spa |
dc.subject.proposal | Internet | spa |
dc.subject.proposal | Plan de mercadeo | spa |
dc.subject.proposal | Estrategias digitales | spa |
dc.subject.proposal | Digital marketing | eng |
dc.subject.proposal | Aluminum composite panel (ACP) | eng |
dc.subject.proposal | Marketing plan | eng |
dc.subject.proposal | Digital strategies | eng |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
dc.type.version | info:eu-repo/semantics/publishedVersion | spa |
oaire.accessrights | http://purl.org/coar/access_right/c_14cb | spa |
oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |